Syria unveils new national emblem in bid to redefine national identity

International Desk

Published: July 5, 2025, 12:28 PM

Syria unveils new national emblem in bid to redefine national identity

The Syrian Arab Republic has launched a new national visual identity featuring a redesigned golden eagle emblem.

The Syrian Arab Republic has revealed a new national emblem, featuring a redesigned golden eagle, as part of a sweeping effort to reshape the country’s image and move beyond its authoritarian past.

The emblem was officially unveiled during a ceremony in Damascus on Thursday, symbolizing a vision of unity, civic empowerment, and post-conflict renewal.

The new emblem, described by officials as a “visual political covenant,” retains the iconic golden eagle long associated with Syria’s history, but with key symbolic changes.

The traditionally combative shield has been removed, and instead, the eagle now bears three stars above its head—representing the Syrian people—elevated above the state as a symbol of empowerment.

Each of the eagle’s wings features seven feathers, collectively representing Syria’s 14 governorates. Its tail includes five feathers, symbolizing the nation’s five major geographical regions: north, south, east, west, and central Syria. The design is intended to express inclusivity, territorial integrity, and national unity.

Officials stated that the new emblem marks a break from the legacy of repression and central control that characterized Syria’s recent history.

“The people, whose ambitions embrace the stars of the sky, are now guarded by a state that protects and enables them,” read a statement accompanying the launch.

President Ahmad Al-Sharaa, who has cast his administration as one of reform and renewal, hailed the change as a reflection of a government "emanating from the people and serving them."

The emblem, he said, echoes the post-independence spirit of 1945, while also embracing the aspirations of a modern, citizen-driven Syrian state.

Designed entirely by Syrian artists, including prominent visual artist Khaled Al-Asali, the emblem forms the core of a broader national rebranding strategy intended to reshape both domestic perception and international image.

Foreign Minister Asaad Al-Shaibani emphasized that the new identity represents a decisive departure from decades of authoritarianism.

“This is not merely a rebranding; it is a cultural death of the former regime’s narrative,” he said. “Our new emblem signals the beginning of a state that protects, includes, and empowers its people.”

The emblem’s unveiling is part of a wider political and diplomatic shift, with Syria seeking to reassert itself on the international stage through a renewed focus on legitimacy, governance, and national unity.

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