In one of the most creative twists of Bangladesh’s political season, mosquito repellent brand Mortein has entered the “political arena” — but with a bite of satire. The brand has announced the formation of its own mock political party to take on its arch-nemesis, Louie the Mosquito, who recently made headlines by demanding “mosquito rights.”
Mortein’s campaign — a blend of humor, health awareness, and political parody — comes with a slogan straight out of an election rally: “Jonogoner Dakey, Jonogoner Pashe” (With the People, For the People).
While Louie’s manifesto calls for chaos and “mosquito freedom,” Mortein’s newly formed “party” vows to stand by citizens to ensure a dengue-free, healthy Bangladesh.
According to Mortein’s satirical Election Manifesto Against Louie:
Every household will become a stronghold against mosquitoes.
A dengue-free nation is our shared mission.
We’ll ensure safe and smoke-free mosquito protection.
Every family will be shielded by Mortein’s new, more powerful formula.
“This isn’t just about fighting mosquitoes — it’s about defending the nation’s peace and sleep,” joked a Mortein spokesperson. “Where Louie spreads confusion, we spread protection.”
As part of the campaign, Mortein has also launched an “official party song” on Facebook — giving voters a taste of its message, vision, and humor: https://www.facebook.com/share/v/19sWiMuGxw/
Across 55 wet markets in Bangladesh, both Louie’s and Mortein’s campaign teams are making the “election trail” lively with banners, stickers, and street performances — transforming marketplaces into buzzing hubs of laughter, creativity, and awareness.
This satirical “election” gives people two choices: Vote for Louie, the mosquito who spreads disease and chaos — or vote for Mortein, the protector promising health, safety, and a dengue-free Bangladesh.
Over 40 influencers, including Salman Muqtadir and Shoumik Ahmed, have already voiced support for Mortein’s “party.”
Citizens can also “cast their votes” online at https://eleticonbarreal.com
With this campaign, Mortein turns public health messaging into a witty political satire — showing that sometimes, even in Bangladesh’s buzzing political season, humor can be the best repellent.
