OpenAI ventures into AI-powered search, potentially challenging Google

OpenAI is reportedly delving into the development of a search feature for ChatGPT, a move that could position the chatbot as a notable competitor to Google Search. According to Bloomberg reports, the company is actively working on this capability, aiming to equip ChatGPT with the ability to scour the web for answers to user queries, complete with citations to their original sources. For instance, ChatGPT could draw information from sources like Wikipedia or blog posts and provide links to the respective pages when responding to user questions.

In one iteration of this experimental search function, Bloomberg suggests that ChatGPT may offer image results alongside its textual responses, particularly when deemed relevant. For instance, if a user asks for guidance on tasks like "how to change a doorknob" or "how to clean a split-type AC," the chatbot could include illustrated instructions or diagrams in its responses. While ChatGPT already offers search capabilities for paying customers, there have been instances of inaccurate responses or citations.

Earlier this month, a Twitter user known as DataChaz reported that OpenAI had established a new subdomain, search.chatgpt.com. Although it briefly redirected to the main ChatGPT page over the weekend, attempting to access it now yields a "Not found" message. While OpenAI has not officially confirmed this initiative, the pursuit of AI-driven search aligns logically with its aim to compete with industry giants. Notably, Google has been expanding its AI-powered search results test, displaying them to users who haven‍‍`t opted in. Additionally, Perplexity, a startup valued at $1 billion, has gained prominence with its AI-driven search engine, utilized by Rabbit through the R1 device.