Saudi Arabia is planning to allow alcohol sales in designated locations across the country for the first time in decades.
The decision comes as part of its preparations to host major international events such as the 2030 World Expo and the 2034 FIFA World Cup, aiming to attract foreign visitors and boost tourism.
By 2026, alcohol bans will be lifted at around 600 tourist sites. Licensed venues, including five-star hotels, luxury resorts, and residential compounds popular with expatriates, will be permitted to sell wine, beer, and cider.
However, public spaces, homes, regular shops, and fan zones will remain alcohol-free.
This significant policy shift is a part of Crown Prince Mohammed bin Salman’s Vision 2030 initiative, which seeks to diversify the economy, attract foreign investment, and reshape the country’s traditionally conservative image.
Officials believe that allowing controlled alcohol sales in high-profile destinations like NEOM, Sindalah Island, and the Red Sea project will enhance Saudi Arabia’s competitiveness with neighboring Gulf countries such as the UAE and Bahrain, where alcohol is already available in tourist areas.
Strict regulations will govern the licensed venues, including trained staff, rules to prevent misuse, and measures to preserve the country’s Islamic values.
Authorities stress that while the goal is to welcome the world, cultural identity will be preserved. Any violations of the law will be met with swift consequences.
