Shein is set to acquire sustainable clothing brand Everlane in a deal that brings together two companies with very different approaches to fashion retail.
Everlane chief executive Alfred Chang confirmed the acquisition in a message to employees, although financial details of the agreement were not disclosed.
Founded in 2011, Everlane became known for promoting environmentally friendly clothing, ethical sourcing and transparency about factory conditions and worker pay.
The company gained popularity among shoppers looking for sustainable fashion choices and later expanded into physical retail stores.
However, the brand struggled in recent years as consumers increasingly shifted toward lower-cost clothing options.
Retail analysts said many sustainable fashion companies have faced difficulties maintaining growth as shoppers focus more on affordability.
Meanwhile, Shein has rapidly expanded worldwide through low-cost trendy fashion aimed mainly at younger consumers.
The company, founded in 2012, produces most of its clothing through a large factory network in China and later moved its headquarters to Singapore.
Chang said the partnership would provide Everlane with stronger financial support while allowing the company to continue operating independently.
He also said Everlane would maintain its focus on sustainability and ethical business practices.
Industry experts believe the deal could help Everlane recover financially while giving Shein an opportunity to strengthen its position beyond traditional fast fashion.
However, analysts said the acquisition could raise concerns among some loyal Everlane customers because of Shein’s reputation for mass-produced low-cost clothing.
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