Bangladesh-based agri-tech company iFarmer has renamed its funding platform from the iFarmer App to iharvst, a move aimed at strengthening its agricultural financing ecosystem and creating a clearer identity for investors and funding partners.
The company said iFarmer will continue to serve as the umbrella brand overseeing its growing network of agricultural services, which includes Folon, Krishop, Forward Market Linkage and the newly branded iharvst platform.
The rebranding is designed to give iharvst a dedicated position as a funding and investment platform focused on supporting farmers and agri-based small and medium enterprises.
Through the platform, funders can track farm performance, access Shariah-compliant financing opportunities and participate in agricultural investments.
While the name has changed, the core services remain largely the same.
The platform also includes a marketplace section where users can purchase products such as Tayebah Chinigura rice and vegetable seeds suitable for rooftop gardening.
Over the years, iFarmer has expanded beyond financing to address several challenges faced by Bangladesh`s smallholder farmers, including access to quality inputs, technical support and reliable market connections.
Its farmer-focused app, Folon, provides financing options, agricultural guidance, weather updates, crop monitoring and flexible repayment facilities.
Meanwhile, Krishop connects agricultural input retailers with buyers and offers services such as quality certification, logistics support and fair pricing opportunities.
The company has also invested in forward market linkage services to help farmers secure better returns for their produce.
Under this model, crops are collected from local markets and supplied directly to institutional buyers, reducing dependence on multiple intermediaries.
For large business buyers, iFarmer offers bulk procurement solutions through its supply chain network.
The company has also established warehouse and cold storage facilities to improve crop preservation and post-harvest management.
According to the company, the rebranding reflects its broader vision of building an integrated agricultural ecosystem where farmers, retailers, buyers and investors can access specialized services under a single umbrella brand.
