TikTok has recently introduced advertising services in Bangladesh, partnering with Aleph, a leading global digital advertising firm, formerly known as Httpool, to facilitate seamless advertising opportunities for businesses and brands.
On May 9, TikTok announced in a press release that its user base is rapidly growing in Bangladesh, mirroring trends in other countries worldwide. To provide advertisers with an easy way to reach the large number of TikTok users, the company has entered into a strategic partnership with Aleph.
Faiza Jafar, the Partnership Manager for TikTok’s Global Business Solutions in Pakistan and Bangladesh, stated, “Advertisers in Bangladesh will now have access to innovative digital advertising formats.”
This strategic partnership will enable local brands and businesses to connect with TikTok`s user base for their advertising needs.
TikTok, the global short video platform, boasts over 1 billion users worldwide. In Bangladesh, TikTok has quickly gained popularity, serving as a medium for entertainment, learning new things, or creating memorable content. Many users also utilize TikTok to showcase their products to a global audience.
Ignacio Vidaguren, Partner and Chief Operating Officer of Aleph, said, “The goal of this marketing partnership is to connect advertisers, agencies, and small-to-medium enterprises in Bangladesh with the TikTok platform. The primary aim is ‘digital advertising for all,’ made possible through education, information, and local support.”
Regarding the partnership, Faiza Jafar of TikTok`s Global Business Solutions for Bangladesh and Pakistan added, “Choosing Aleph as TikTok’s sales partner in Bangladesh is timely. Advertisers in Bangladesh will now have the opportunity to use new types of digital ad formats. The speed of this service will be advantageous for everyone, offering benefits not available on other platforms.”
