Daraz announces new CEO

The Report Desk

Published: January 24, 2024, 04:59 PM

Daraz announces new CEO

Photo: CNBC

Bjarke Mikkelsen stepped down as chief executive officer (CEO) of Daraz Group, citing personal reasons, according to a notice posted on the e-commerce group‍‍`s website today.

James Dong, the CEO of Lazada Group, will take on the chief executive position of Daraz in addition to his current responsibilities. 

In Southeast Asia and South Asia, Daraz and Lazada are sister companies.

The founder of Daraz Group, Bjarke, has been in charge of the business‍‍` expansion in five South Asian markets, including Bangladesh. 

"My North Star has always been to build Daraz into a business that is strong enough to survive in our markets for the long term," said Bjarke. 

He expressed his confidence in the new CEO‍‍`s ability to further integrate Daraz with its sister companies.

In 2015, Daraz Group was established. 

Since then, it has developed into South Asia‍‍`s top e-commerce platform, helping hundreds of thousands of small and medium-sized businesses expand their businesses via the use of technology.

The e-commerce platform launched operation in Bangladesh in October 2015.

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