The Media and Communication department at Independent University, Bangladesh (IUB) has organised a two-week campaign to raise awareness about menstrual health.
The campaign titled "Laal er Katha", roughly translated as ‘story of red’, aims to highlight the importance of menstrual health and why the taboo against this needs to be broken, says a press release.
Although menstruation is a natural and crucial part of a woman’s life, it is often stigmatised in our society.
Under the supervision of faculty members Raiyana Rahman and Refat Ara Jerin, students from two courses conducted a number of activities online and offline platforms around IUB. The content was created and posted on social media to raise awareness about menstruation highlighting topics centering around Ramadan, PMS, Period Tax, etc.
An audiovisual team interviewed IUB students to gauge the nature of public opinion regarding menstruation and to develop humorous but informative video skits. Offline activities included sticking posters around the campus and handing out brochures and stickers, the press release adds.
The campaign officially concluded with an on-campus event on the ground floor of IUB, where students recited poems and arranged interactive games and musical performances.
The event took place after a "Red March" in which students gathered to rally in favour of destigmatizing menstruation.
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